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Blog AuthorNarasimha Reddy Bommaka
PublishedNov 28, 2024
Views2,136
Read Time15 mins
The United States real estate industry literally stands on the threshold of a radical change. There is a higher demand for sped up processes, improved customer experiences, and the real time execution of projects as quickly as possible. That aside, in such conditions, the real estate companies are transforming to practice agile methodology to enhance adaptation and responsiveness.
In this post, I will illustrate the essence of the roles of Scrum Master plays in Agile transitions, specific real-life problems that have been experienced in the U.S. real estate industry, real examples of Agile applied in the world, and the bright future of Agile in the real estate sector.
The United States real estate business comprises unique problems. However, such problems can be solved using Agile principles, such as:
Projects in the real estate sector, often development, construction, and property management, are generally overbooked and stretched out with intricate schedules of interdependencies.
Therefore, most traditional project management methods become stuck with the sequence of static procedures and schedules as the real estate projects evolve through continuous changes and must adjust to new pieces in motion, which leads them to experiencing delays and higher costs.
Agile supports stepwise development with the possibility of adjustment in the process, and thus, the risk factor concerning long timelines will be reduced.
Customers will now require immediate service, ongoing innovation, and a more open process.
The idea of agility, with these supports, makes it possible for the team to raise their communication and enhance step by step. This will keep the team within the timeframe set where they respond within time to the current needs of the customers.
Scrum Masters are enablers of Agile teams change to a different approach that relates to improved customer satisfaction.
Real estate happens to be one of the most regulated industries in the United States; hence, firms would have to adhere to an array of local laws, building codes, and federal guidelines.
Compliance can prove to be quite time-consuming and often disrupt timelines unless proper management is undertaken. The Scrum Master helps a real estate team understand these regulations with Agile Scrum frameworks. It provides scope for more flexible planning and proactive compliance management.
Real estate projects hold so many stakeholders:
Different contractors
Developers, architects
Brokers
Government agencies, etc.
In such a structure, it is quite easy to have fractured communication, which would slow the pace of progress.
The Scrum Master ensures that there is a clear channel for communication among teams in such a way that they will work together towards the objectives of the project.
Agilistic methodologies, such as Scrum, among others, are the answers to these. The major features of the real estate industry feature adaptability, transparency, and constant improvement.
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The core function of Scrum Masters in Agile transformations of real estate lies in the agile implementation and Lean principles based on the peculiar demands of the industry. This is how they contribute:
A cross-functional team always collaborates with various people, including financial analysts and engineers, in most real estate projects. The creation of regular stand-ups and sprint reviews by the Scrum Masters will aid these teams.
In this case, it would help to break down silos, get the team working in one direction, and ensure easy passage of information from one department to another.
Agile frameworks have traditionally been developed as a methodology within software development. However, their principles apply to real estate because of the practical use of sprints in scrum and management of the backlog. Scrum Masters shall provide those pieces to make projects more readily manageable.
For example, the different phases of a real estate construction project may be used by a construction project to form sprints that permit periodical review and adjustments that alleviate the workflow.
Agility embodies transparency thus, a real estate company should allocate consistent updates towards its stakeholders. Scrum Masters utilize such tools as Kanban boards and real-time dashboards in order to keep all parties informed of the present stages of project development.
People appreciate being delivered on what to expect, and there is accountability among the members and the stakeholders themselves in tracking how many tasks or milestones assigned for the project have been completed.
Scrum masters break up the very complex real estate project into tractable, segmented sprints and tasks. They tend to work to prioritize according to the value it would bring to the client or the business.
This way, they ensure that it sustains the nature of the team concerning maintaining momentum, thereby providing incremental value in all life cycles of a project.
Changes in the real estate market in terms of prices, demand, and even regulatory conditions do tend to change frequently.
Thus, Scrum masters encourage teams to become agile by fostering this culture of continuous improvement and flexibility. This way, real estate firms can make it pivot fast as a response to any change within markets.
Such massive cultural and operational changes are particularly required while adopting Agile. Much more in the real estate industry because most of the organizations are accustomed to traditional methods towards managing projects.
A Scrum Master has a lot to do with leading the organization through this transformation. Therefore, cultivates the Agile mindset at all levels in the organization. This change management will ensure that the organization embraces and fosters Agile tenets for long-term success.
There are so many successful American real estate companies using Agile approaches, and all of them are using Scrum masters. Some of these companies are:
Out of all the real estate companies, Keller Williams established Agile to provide more profound technology-based initiatives and support the agents. Keller Williams' Scrum Masters assisted teams in getting ready for Agile Scrum ceremonies and sprint planning so that projects were well delivered without any glitches. Consequently, it reflected on agent services and the services to be delivered to clients.
Their work ensured that the organization could provide better customer satisfaction and decrease times for the completion of projects.
For instance, in the online real estate market, Zillow used Agile frameworks, which enhanced its site's functioning. Scrum masters have aligned Agile practices into the business model to make it iterative and do so with velocity based on user feedback.
In this way, the enhancement of its platform is always possible, and yet it maintains its competitive advantage in a fast-moving market by putting in place its customers' needs.
The company, with CBRE, Global real estate services firm, does put in place Agile to all of its technology projects, thus optimizing its capability to deliver a project as well as bringing down the time to the market.
This transformation also saw the role of Scrum masters play a very key role because they made sure that interoperation between the tech and the real estate teams remained smooth. Using Agile methods helped the organization deploy solutions based on clients' needs quickly and enhanced the efficiency in all other areas of the organization.
Here are some examples of how Scrum masters and the Agile methodology modify the practices of real estate companies in such a way that they become streamlined, collaborative, and ensure better output for clients.
As agile methodologies and scrum masters continue on their way into the real estate industry, digital transformation may well play an even larger role. Some of the trends that will shape Agile in real estate
Much of real estate today is dominated by PropTech, or property technology. Agile methodologies in such a developing scenario will be of prime requirement as the emerging firm will need to implement these innovative tools such as AI, big data, blockchain, etc.
The face of integrating such PropTech solutions into the real estate operations will be Scrum Masters. Thereby ensuring effortless integration and that the generated technologies actually meet the ultimate company goals.
With time, the focus of interest in real estate has been increasing on sustainability: companies are in an increased drive to reduce their environmental footprint and meet legislative requirements.
It is a profile area where Scrum Masters may offer wonderful services:
Sustainability could be integrated into project workflows, making it easy for companies to respond to the new regulations.
A merger of sustainable goals with Agile practices will better help with brand recognition and preferential treatment by environmentally conscious clients.
Agile practices, pioneered more broadly in the tech industry, are now increasingly being used by many other departments. Some of the important areas include:
Finance
Operations
Marketing, etc.
Scrum Masters will lead the charge, bringing Agile principles to non-tech teams and leading company-wide Agile culture.
The total adoption of Agile will continue to be a means of building operational efficiency and spurring innovation.
With the ever-rising need to work from anywhere, Agile is hence in demand to manage remote teams. For these situations, adapt in scrum Agile frameworks into remote settings wherein real estate teams can be coordinated regardless of where they are.
Agile tools like virtual boards and digital task management truly facilitate communication and collaboration across hybrid work environments.
Indeed, Scrum Masters are saviors in the United States when talking about the real estate sector in terms of Agile transformation. They have empowered organizations to step forward with high-value outcomes due to collaboration, better transparency, and the application of Agile frameworks to the real estate industry.
Agile methodologies will continue under the support of a Scrum Master, and they do shape a real estate future that is much more responsive and customer-centric, less traditional, and far more innovative.
To be effective in real estate, one needs to accept and undertake the agile transformation. The role of scrum master in this transition is inseparable. Make use of the situation and find the assured place in the real estate business as a scrum master. To learn more about the Certified scrum master course and to be a certified scrum master, reach out to Staragile.
To become a scrum master in US real estate, you need to learn the agile methodologies and should be a certified scrum master, or PSM (Professional Scrum Master), which will also be very helpful. Knowledge of Agile teams with similar US projects and knowledge of US practices will help specialize in the niche of real estate. Make sure to get the scrum certification from a reputed institute like Staragile.
Launching Agile practices in real estate projects needs the following actions: Identify the pilot project where Agile practice would benefit. Assemble cross-functional teams, introduce the Agile principles to them, and assign a Scrum Master who can take the team through its sprints and iterative planning. It is easy to make Agile easier to adopt with clear goals and progress reviews.
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05 Jul 2019
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