Master digital marketing fundamentals to drive targeted business growth. Boost online visibility with proven SEO and content strategies. Learn to manage high-impact paid ad campaigns for Google and YouTube. Leverage social media platforms to build brand presence and engagement. Optimize customer journeys with effective email and SMS marketing. Develop and monetize your blog and WordPress site from scratch. Explore affiliate and franchise marketing to scale your digital reach. 
Gain hands-on experience with top SEO and Google Analytics tools. Learn to craft data-driven PPC and YouTube ad campaigns that convert. Design social media calendars and run live campaigns on Instagram, LinkedIn, and Facebook. Explore real case studies from brands like Zomato, Domino’s, and Cadbury. Master ChatGPT-driven content and digital strategies to stay ahead. Get skilled in end-to-end digital marketing—SEO, SEM, SMO, Email, SMS, and more. Introduction to SEO
What are Search engines and How do Search Engines Work
Keyword Research
Purpose of Google website analytics Tool, and How to Choose Analysis Tools
Installing Google Analytics on the website or Blog
Competitive Analysis
Domain Registration and Hosting Plans
Keyword Placement
SEO Content Writing and Rewriting ( with and Without Using Chatgpt )
Google Search Console Tool
Sitemap Creation
Google Updates and their Effects on Website Rankings
White Hat and Black Hat SEO Techniques
SEO plans and strategies for local and Global Customers
How to make your website Mobile Friendly
Copy Writing and Content Marketing Machine
Discussion on SEO Tools and How to Choose Them
This comprehensive Digital Marketing program equips learners with in-demand skills to excel in today’s digital-first business world. Covering everything from SEO, SEM, SMO, and PPC to blog, and email, the course blends strategic frameworks with hands-on practice.
Why Digital Marketing?
The digital marketing industry is booming, with businesses of all sizes shifting their focus online. Whether it's optimizing for Google, engaging audiences on social media, or launching impactful ad campaigns, digital marketing has become essential for growth. With 93% of online experiences beginning with a search engine and over 4.8 billion active internet users, digital marketing opens up global opportunities like never before.
Career Impact
This course is designed to make you job-ready for roles such as:
You'll gain practical exposure through tools like Google Analytics, Google Ads, and ChatGPT, and build a strong portfolio.
What We Offer?
Eligibility & Prerequisites
Who is this course for?
Prerequisites:
Yes, the course includes modules on using ChatGPT for content creation, strategy planning, and campaign optimization.
Depending on the training provider’s policy, guidance for interviews, resume building, and freelance platforms may be offered.
Session recordings will be available on the LMS so you can review them anytime.
Yes, all learners get lifetime LMS access to recordings, slides, and templates.
No prior experience is required. A basic understanding of internet use is sufficient.
Anyone with basic computer skills—students, job seekers, working professionals, or entrepreneurs.
Assignments are reviewed for creativity, application of strategy, use of tools, and submission quality.
Yes, you’ll create and optimize your own blog/WordPress website as part of the course.
Yes, case studies from brands like Lenskart, Cadbury, MakeMyTrip, and Society Tea are used to explain real-world strategies.
There are multiple capstone projects including blog marketing, brand strategy planning, and online reputation strategy creation.
You’ll submit blog articles, keyword research reports, ad campaign setups, content calendars, competitor analysis, and social media posts.
Yes, you’ll work on multiple brand-based case studies (like Zomato, Domino’s, Myntra) and capstone projects.
No, this course does not require any coding knowledge. All tools and platforms are user-friendly and no-code.
A digital marketing course is a structured learning program designed to teach individuals how to effectively promote products, services, or brands using online platforms. It covers areas such as search engine optimization (SEO), search engine marketing (SEM), social media optimization (SMO), pay-per-click advertising (PPC), content creation, blogging, email marketing, and more. This course blends theoretical concepts with hands-on projects to help you build real-world marketing skills.
Yes, you’ll learn Facebook, Instagram, LinkedIn, Twitter, Pinterest, and social bookmarking strategies.
Yes, you’ll learn how to set up, manage, and optimize different types of Google Ads (Search, Display, Video).
This course is ideal for entrepreneurs or small business owners looking to boost their online presence. You’ll learn how to create effective digital strategies, improve search rankings, run profitable ad campaigns, and engage customers on social media. You’ll be able to drive more leads, conversions, and sales without relying heavily on external agencies.
Yes. With detailed training on client-focused services like SEO audits, campaign setup, blog development, and social media management, you’ll have everything you need to begin offering freelance services. You’ll also gain exposure to platforms and strategies for attracting clients and managing your digital marketing projects independently.
Absolutely. The course is designed to prepare you for job roles across digital marketing domains. You’ll be equipped with in-demand skills, practical knowledge, and hands-on experience that employers are actively seeking. You’ll also build a portfolio through assignments and projects to showcase your capabilities during interviews.
Yes, after successful completion of all modules, assignments, and projects, you will receive a Digital Marketing Certificate of Completion. This certificate validates your knowledge and practical experience, which can be added to your resume, LinkedIn, or portfolio to enhance your career prospects.
This course opens doors to a variety of roles such as Digital Marketing Executive, SEO Specialist, SEM Analyst, Social Media Manager, Content Strategist, PPC Campaign Manager, or even Freelance Consultant. With practical experience and a recognized certificate, you’ll be job-ready to work in startups, agencies, corporates, or your own venture.
The course can be delivered in a blended format—online or classroom-based, depending on the learner's preference and geographical location. Online learners also get access to recordings, downloadable materials, and regular live interaction with mentors.
The course includes over 100 hours of structured content, divided across multiple modules. Each module consists of live sessions, hands-on exercises, assignments, and capstone projects. It’s designed to be completed at a comfortable pace, making it suitable for working professionals, students, and entrepreneurs alike.
Yes, the course is perfect for beginners. It starts with the basics of digital marketing, such as understanding its importance, platforms, and trends. As you progress, you’ll move into advanced topics like ad campaign management, analytics, and AI-driven marketing. The content is easy to follow, even if you don’t have any prior marketing or technical experience.
You will learn how to build a digital presence, generate leads, and increase online engagement using a variety of tools and techniques. The course covers SEO, SEM, SMO, PPC campaigns, affiliate marketing, email and SMS marketing, blog creation, and WordPress site building. You'll also work on real-world assignments, use tools like Google Analytics, ChatGPT, Canva, and learn strategies used by leading brands like Zomato, Domino’s, and Myntra.
Digital marketing refers to all marketing efforts that use the internet or electronic devices to promote products, services, or brands. It involves reaching consumers through various online channels such as search engines, websites, social media, email, mobile apps, and more.
Unlike traditional marketing, digital marketing allows businesses to interact with their audience in real-time, target specific customer segments, and measure campaign performance with precision. It includes key techniques like Search Engine Optimization (SEO), Pay-Per-Click advertising (PPC), Social Media Marketing (SMM), Content Marketing, Email Marketing, and Affiliate Marketing.
1. In-Demand Skillset
Digital marketing is one of the most sought-after skill sets in today’s job market. With businesses rapidly shifting to digital platforms, the demand for skilled digital marketers continues to rise globally.
2. Structured Learning Path
A certified course provides a clear, step-by-step learning structure—covering foundational to advanced concepts. It helps learners understand the “why” and “how” behind real-world strategies used by leading brands.
3. Hands-On Experience
A good course doesn’t just teach theory. It offers practical training with tools like Google Analytics, Google Ads, Canva, WordPress, and ChatGPT. This gives learners confidence to handle live projects from day one.
4. Career Advancement
Whether you’re a fresher, working professional, or entrepreneur, certification adds credibility to your resume, boosts your portfolio, and opens up better job opportunities and freelance projects.
5. Global Opportunities
Digital marketing certifications are recognized worldwide, giving learners the flexibility to work remotely, join global teams, or even start their own ventures.
