Product Owner vs Product Manager, There is always a debate between a leader and a manager in the IT business. Whether one has understood the difference yet is one part and in the meantime, there is another question that always makes us puzzled. You might play or played this role, but still with confusion.
The person who owns a product and manages a product is how you can define these two titles in simple English.
Do both do the same job? Why do they have a different title? Are the titles interchangeable? Yes, these are the questions that most of us have when we first hear the terms.
The title product manager (PM) is an age-old title used by all product development companies since the 1930s. However, the term product owner (PO) started spreading across nations after 2001 when we started embracing agile methodology in software development projects. We will understand both the terms clearly to find the similarities and differences in them. Only by doing so you will get clarity about PM vs PO. This lucidity is required for you to perform your task in the agile environment without any glitches.
After the scrum framework started dominating the SDLC, Scrum master, PO and the team are the three key players in every project. The PO owns the product and lets us see what his role in the organization is. The value of the product is maximized with the help of this person and in agile projects, he wears different hats. Those include a business strategy maker, designing a product, market analysis, liaisoning with the customer, and project manager as well. However, we shall elaborate on the usual role of the PO in the coming section.
Cross-functional teams require a guide to handhold them and improve their performance. This exactly can be done by the PM. The PM is the brand manager of the company and he takes care of every product to be developed as his baby. The “What” “Why” and “When” of every product built by the team are defined by this person. Overall the PM carries out the following work in the organization.
|Strategic thinking||Technical thinking|
|Works closely with the customer and business||Works closely with the team and the customer|
|Create a product road map||Creates a backlog road map|
|Plans product development, systems, and portfolio.||Plans and prioritize the product backlog|
|Defines vision and work through until it is accomplished. Owns vision||Plan and implement product backlogs. Contribute to the vision|
|Incharge of product release||Incharge of iteration planning.|
|Establishes features acceptance criteria||Establishes story acceptance criteria|
|Understands the market fit of the product and discuss with the customer||Gathers requirement from the customer|
|Customer and business-centric||Customer and team-centric|
Product manager vs Product owner
In summary, please understand the key role of both these people and know what they do in common as well.
Product manager – Tracks the market and keep a check on the competition. He manages the road map in the long term. Interacts with the sales team, customers, and business and expresses ideas as epics. Always be a part of the iteration demo and stand up meetings.
Product owner – Collects the requirement and consult with the PM for implementation. Works with the team to make them understand the products and creates a backlog. Document all the stories in detail checking with the epics and review the progress. Part of the scrum meeting and groom the backlogs for estimating stories. Documents all the new features and releases orders.
PM and PO together write acceptance criteria and demonstrates the iterations to the end-user before release. This will allow the customer to share feedback and the collected feedback will then be worked upon by the PM and PO individually to complete the entire process until the customer feels satisfied.
PO is the role played by an individual in a scrum team to write stories and prioritize backlogs. PM is the job where the person is the brand ambassador of the product.
We would personally suggest you to attend CSPO Training Online to know more about a PO. Yes, it is important for a PM also to attend this course for role clarity. The course will provide you with the necessary training and practical exposure to build the right product for your organization as a PM or a PO. It enables you to find a job in any scrum team.
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