Data Analysis Vs Data Analytics : Difference Between Data Analysis and Data Analytics

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by StarAgile

April 18, 2022
Category Data Science


Data Analysis and Data Analytics is two often used terminologies in Data Science, notably in the context of Business Intelligence. They are used interchangeably, yet they have significantly different meanings. Data Science online training gives an in-depth analysis of contemporary data science: the discipline of collecting, exploring, modelling, and interpreting data.

Today, data usage is continuously expanding, and enterprises acquire a massive amount of data. Data can be associated with consumers, business objectives, user management, visitors, and stakeholders. This data is processed and subdivided to discover, understand, and analyse trends. 

Analysis vs Analytics

"Analysis" refers to the careful investigation of the constituent parts or structural elements. Analysis is a term used to describe figuring out what happened and why. Thus, analysis is concerned with things like using it to discuss how a storyline ended or why sales decreased last summer.

When discussing Analytics, it's important to remember that the focus is on the future rather than on explaining the past. The systematic, algorithmic data analysis or statistical figure is what we mean by "analytics." That is, it looks into future ones. Analytics encompasses all activities concerned with searching for and discovering hidden information in data.

Discovering and discussing patterns in data is analytics. Analytics is especially important in areas where such data is kept. It needs to use statistical data, programming, and operations research at the same time to measure performance. When it comes to expressing insight, data visualisation is widely used.

Data Analysis:

Data analysts must observe, transform, clear, and raw model data to maximise a strategy or process.

We use the term "depth analysis of data" to describe Data Analysis. Because the data is already in existence, it has to do with the past. "What happened?" can be understood by analysing data.

The scope of data analysis is constrained to a pre-existing dataset. Put another way; it involves 

looking at, sorting, and challenging the readily available information.

Data Analytics:

The word "data analytics" refers to the process of "organised computational data analysis." Thus, Data Analytics is also involved with conducting logical, analytical, and logical reasoning to provide insight into future actions.

Data analytics encompasses all of the human and machine-assisted procedures that you take to identify, interpret, visualise, and communicate the storyline of trends in your data. The fundamental objective of the data analytics industry is to make insights accessible and understandable to other stakeholders.

Applied statistical data, machine learning, and data science all fall under data analytics. An obvious tangible outcome of an analytics process is the production of well-planned reporting that incorporates data visualisation.

Data analytics can assist you in the following ways:

  • Recognise patterns and trends
  • Identify opportunities
  • Identify potential threats and benefits.
  • Decide on a plan of action.

It's important to note that new technologies, like artificial intelligence (AI) algorithms, have made it easier for people to do data analytics.

What Is the Difference Between Data Analytics and Data Analysis?

It is important to note that the primary distinction between data analytics (the broader concept) and data analysis (the more specific concept) is an issue of scale. More specifically, Data Analytics is a broad field that involves handling data with various necessary tools to produce useful and informative decision making with useful forecasting for better productivity. In contrast, Data Analysis is a subsection of Data Analytics that assists us in understanding the data through questioning and collecting valuable insights from data that has already been collected.

BasicsData AnalyticsData Analysis
1. FormWhen making decisions based on data, data analytics can be described as a "generic" type of analytics.When it comes to organisations, data analysis is a specific type of data analytics used to analyse data and extract certain insights from it.
2. FunctionalityBusinesses can use past data about what has worked and didn't and customer expectations to create a solid business plan.

Data analytics assists businesses to maximise the value of historical data, thereby uncovering new opportunities that aid in developing future initiatives. It contributes to business growth by mitigating risks, controlling costs, and making smarter business decisions.

 

3. StructureData analytics is a term that refers to the collection and evaluation of the data in general and has one or much more users.Data analysis entailed defining a dataset, investigating it, cleaning it, and converting it to provide a meaningful result.
4. ProcessIt consists of multiple stages, including collecting data and evaluating business data.Due to cleaning and transforming the raw data, it is necessary to define it to produce relevant results.
5. ScopeAs a sub-component of data analytics, data analysis falls under the umbrella term of data analytics.Data analysis is an important element in the data analytics life cycle.
6. ToolsTo undertake data analytics, one must become familiar with various tools for performing necessary operations on data. To conduct analytics, one needs to be familiar with R, Python, SAS, Tableau Public, Apache Spark, and Excel.To conduct data analysis, it is necessary to be familiar with technologies such as Open Refine, KNIME, Rapid Miner, Google Fusion Tables, Tableau Public, Node XL, and Wolfram Alpha.
7. WorkspaceIt assists decision-making through the analysis of enterprise data.It examines data to find business insights.
8. Sequence

There are different phases in the data analytics life cycle:

  • business case evaluation
  • identifying and acquiring data
  • data extraction
  • validation and cleaning
  • data integration and representation
  • data processing
  • data visualisation

All steps in data analysis.

  • Data collection
  • Data cleansing
  • Data analysis
  • Exact interpretation of data 
9. Support

This Data Science certification does not include any inferential analysis.

 

It contributes to inferential analysis.
10. AnalysisThis cannot be subjected to descriptive analysis.This can be subjected to descriptive analysis.
11. UsageData analytics can be used to uncover masked correlations, anonymous relationships, preferences of consumers, market trends, and other critical information that can assist in making better-informed business decisions.Data analysis can be utilised in various methods, including descriptive, exploration, inferential, and predictive analysis, to extract relevant insights from the data.
12. RelationshipsWith the aid of this, it is possible to find anonymous relationships.This cannot be used to establish anonymous relationships.

Examples to Aid Comprehension:

The given example will help you grasp the principles.

Almost everyone has a basic understanding of how the stock market works. Let us consider the scenario: you are a novice trader who wants to begin your career with a profit.

  • As a beginner trader, you've certainly done some research on stock market trend records to understand what's been happening in the market thus far. Data Analysis is a type of this procedure.
  • Now that you understand the pattern of the shares, you can use various approaches to predict the future market price of the stocks and then buy some shares. This is an illustration of a data analytics procedure.

How Can Data Analytics Help Businesses Make Better Decisions?

Businesses can benefit from data analytics to fine-tune their marketing strategy and customize their communications. 

The corporate and public sectors depend heavily on data. With the constantly evolving collecting and analytics technologies available, you can quickly leverage the data to simplify workflows, prevent corruption, and much more.

Additional applications include the following:

  • By optimising your website, you may use data analytics to provide your clients with a more customised buying experience.
  • Data analysis vs data analytics are two essential areas that can assist you in real-time analysis of your competition and their activities.
  • You may quickly leverage data to develop attractive offers for your target market.
  • Leading companies, such as Google, leverage data analytics to streamline their operations and improve their workforce's efficiency.
  • The processes involved in analytics and analysis can assist you in anticipating possibilities and challenges before they arise.

Which Is More Advantageous?

When it comes to Data Analysis, it's possible to develop better visual representations and graphics to help even a non-literate person understand the information contained in the dataset more quickly and easily.

However, it is rather difficult for a layperson to comprehend the research and procedures used by the Analytics expert to generate predictions and inferences. Post-processing, such as building new ones from the dataset to provide a better and desired outcome, may be difficult for someone who does not have similar skills to understand.

Conclusion:

Businesses are reliant on data as their new fuel source. Using it thoroughly, you can easily boost total sales and net profits. To accelerate growth, particularly in today's competitive world, you must have a strong grasp of the difference between data analysis and data analytics. Analytics is examining historical data to make more accurate decisions in the future. Data Analysis assists in comprehending the data. It provides key insights from the past to understand what has occurred so far.

The data science course introduces the data science methodology.

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