What is Digital Project Manager

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Feb 09, 2023

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In simple words, a Digital Project Manager is a professional managing a digital project. They ensure the optimum use of project management methodologies in digital projects. It is ideal to know about digital project management and digital projects to understand their work better.

What is Digital Project Management?

Digital project management means using technology in project management. This entails utilizing digital tools and platforms to enhance project management processes and achieve project success.

Digital Project Management streamlines the project processes and enhances overall efficiency and effectiveness. In other words, digital project management means utilizing technological advancements to improve how projects are managed.

The ultimate goal of digital project management is to ensure that projects are delivered on time, within budget, and to the satisfaction of stakeholders. So, by leveraging technology, digital project management helps project teams to -

  • Track progress better
  • Identify and resolve issues promptly.
  • Make informed decisions that support project success
  • Helps organizations achieve their objectives faster and more effectively.

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What are Digital Projects?

Digital projects are initiatives that use technology to deliver solutions or improvements. They can vary in scope and size. For instance, from simple website updates to complex digital transformation programs. Digital projects aim to automate processes, improve customer experiences, and increase efficiency. Some examples of digital projects are -

  • Developing a mobile app
  • Implementing a CRM system
  • Creating an e-commerce platform 

Given today's dynamic business landscape, digital projects are crucial to staying competitive in an ever-evolving digital world.

Who is Digital Project Manager?

A Digital Project Manager (DPM) is a professional overseeing the entire project. From planning and execution to tracking the performance, DPM supervises everything. DPMs work closely with cross-functional teams, including designers, developers, and stakeholders.

They ensure that the project is delivered on time, within budget, and meets the specified requirements. Moreover, these DPMs use project management tools to plan and allocate resources, check progress and manage risks. 

For example, if a digital project is developing a new mobile app. So, the Digital Project Manager will work with the team responsible for mobile application development. They will ensure the project stays on track and meets the goals set out at the start.

Digital Project Management vs Traditional Project Management

Both digital and traditional approach focuses on project management. Yet, there is some fundamental difference between the two. Such as

BasisDigital Project ManagementTraditional Project Management
ApproachIt emphasizes an agile and flexible approach to project management. Hence, allows for real-time adjustments to the project plan.It has a more rigid and sequential approach to project management.
ToolsUtilise digital tools, such as project management software and collaboration platforms.It relies on physical tools like whiteboards, sticky notes, and paper-based project plans.
CommunicationEncourages real-time, cross-functional collaboration through digital channels.Typically relies on face-to-face meetings or email for communication and collaboration.
SpeedAims for faster decision-making and project delivery.Decision-making and project delivery may be slower.
FlexibilityAllows for easy adaptation to project scope, timeline, and budget changes.Requires more time and resources to make adjustments to the project plan.


Who can become a Digital Project Manager?

Every digital project has its requirements. Yet, there is no specific educational or professional background to become a Digital Project Manager. But, the following skills and experiences are preferential -

  • Having project management experience is essential. It helps to get a solid understanding of project management methodologies and practices.
  • Familiarity with digital technologies, software, and tools is important for managing digital projects.
  • Having strong leadership skills and the ability to motivate and lead a team.
  • Having good communication and collaboration skills to work with cross-functional teams and stakeholders.
  • Ability to identify and solve problems quickly and effectively.

Salary Expectation

The salary range for a Digital Project Manager can vary depending on factors such as location, company size, and years of experience. But, a fresher in this role can expect to earn a salary of approximately INR 4.0 to INR 7.0 lakhs per annum.

With more experience, the salary can increase from INR 8.0 to INR 12.0 lakhs per annum. The salary range for highly experienced Digital Project Managers with 10+ years of experience can be anywhere from INR 15.0 to INR 20.0 lakhs or even more per annum.

Besides, salary ranges can vary greatly depending on the specific industry and company.

Skills to be a Successful Digital Project Manager

Some necessary skills to be a top Digital Project Manager are -

  • Strong Leadership

The ability to motivate and guide a team towards a common goal is key to successful project delivery. A DPM must be a strong leader and have the interpersonal skills to communicate with team members, stakeholders and clients effectively.

  • Technical Knowledge

Understanding the technical aspects of a project to manage it is crucial for a DPM. They should have a good understanding of digital technologies and software development methodologies.

  • Organizational Skills

Keeping track of multiple tasks, deadlines, and team progress are also crucial. It helps them to plan, organize, and focus on tasks to ensure successful project delivery.

  • Problem-solving

A Digital Project Manager must be able to identify and resolve problems as they arise. They must think creatively and find innovative solutions to complex challenges.

  • Adaptability

The digital landscape is constantly evolving. Hence, a Digital Project Manager must be able to adapt to new technologies and changing project requirements. They must be flexible and must adjust their approach as needed.

Roles and Responsibilities of a Digital Project Manager

Some of the key responsibilities are -

Project Planning and Execution

Digital Project Managers are responsible for developing and executing the project plan. This includes defining the project scope, setting deadlines, and establishing a budget. They also work closely with cross-functional teams to ensure all aspects of the project are on track.

Team and Resource Management

DPMs are responsible for leading the project team. From setting goals to managing conflict, they foster collaboration, creativity, and teamwork. Moreover, they also ensure that all necessary resources, including personnel, equipment, and materials, are available for the project. 

Risk Management

They are also responsible for identifying and mitigating project risks. So, they have to develop contingency plans to cut the impact of any potential risks on the project.

Stakeholder Management

Digital Project Managers are responsible for managing stakeholder relationships and meeting their needs. They communicate regularly to update the project progress and make changes if needed.

Performance Monitoring

DPMs have to monitor project performance to ensure that project objectives are met. They use project metrics and KPIs to check performance and recommend improvements.

Career Market for Digital Project Managers

In the world of 1s and 0s, Digital Project Managers have endless opportunities. Some of the top sectors with high DPM demands are - 

Information Technology

Digital Project Managers in the IT sector oversee digital project planning, implementation, and tracking. They work closely with teams to ensure project goals are met within budget and on schedule.


In e-Commerce, DPM ensures seamless online shopping experiences for customers. From overseeing the development to launching new online platforms, they manage everything!


These managers are crucial in implementing digital health solutions like telemedicine, electronic health records, and patient management systems.

Banking and Financial Services

Here they help develop and deploy digital financial products and services. For instance, online banking, mobile payment systems, and digital wallets.


DPMs are responsible for implementing and managing digital learning solutions, such as online PMP Courses, virtual classrooms, and e-Learning platforms in the education sector.


These managers work on developing and launching new telecommunication products and services. For instance, high-speed internet, 5G networks, and cloud computing solutions.

Media and Entertainment

In this industry, DPMs oversee the development and implementation of digital media platforms. For instance, streaming services, online video platforms, and mobile gaming apps.

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Final Words

The demand for Digital Project Managers is never-ending. Especially in this digital era, when there are many emerging technologies. That is why top companies prefer to hire a professional with PMP Certification.

After all, a trained talent ensures the best outcomes. With expert trainers having 20+ years of experience, 35 PMI Approved PDUs, and a 100% money-back guarantee, enrol in this online PMP Course training and take your career to a new height.

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