What is Nominal Data? Definition, Characteristics & Examples

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What is Nominal Data? Definition, Characteristics & Examples
In this article we are going to discuss about menaing of nominal data, how to calculate nominal data, best examples of nominal data its characteristics
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Published on
Apr 26, 2023
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Table of Content

What is Nominal Data?

Qualitative data is used to label or name variables, excluding numeric values, which is known as nominal data. The measurement scale of nominal data is the most straightforward, and variables are labelled into categories to avoid overlapping. Nominal data cannot be measured or ordered like other data types, as it does not have equal space between actual zero values and different values.

Nominal data is the core of statistical data analysis and mathematical sciences. Graphs for nominal data consist of individual pieces of recorded information used for analysis. Consider the mode of transportation as an example of nominal data - it can be categorised into distinct groups like car, bus, train, or bicycle. In this case, the labels used to identify each category, whether words or numbers, don't hold any quantitative value; they simply serve as identifiers.

Characteristics of Nominal Data?

  • Nominal data is a type of categorical data that is used to label or identify objects, individuals, or concepts. Its key features make it a valuable tool for descriptive analysis. The significant characteristics of nominal data are explained below:
  • Nominal data consists of separate, non-overlapping categories that don't intersect.
  • The categories are purely descriptive and lack quantitative value, making quantification impossible.
  • Nominal data categories can't be arranged in a specific order or ranked as better or worse than others.
  • Even if nominal data is organised alphabetically, calculating a mean is not feasible due to the lack of numeric values.
  • The mode is the only suitable measure of central tendency for nominal data, as it identifies the most frequent category.
  • In most cases, nominal data is represented using alphabetical labels, making it easy to categorise and analyse.

Nominal Data Collection Techniques

The collection of nominal data includes gathering information that categorises non-overlapping data groups into distinct groups. To collect nominal data, analysts often use surveys, observational studies, and questionnaires, which involve MCQs or checkboxes. Tools like online survey platforms, paper-based forms, and focus groups can also gather nominal data. By employing these methods, researchers can effectively categorise and analyze nominal data into meaningful groups.    

How to Collect Nominal Data?

Collecting nominal data involves the following steps:

  • Define categories: Identify the categories or groups from which you want to collect data.
  • Selecting a data collection tool: Create a survey, questionnaire, or observational study with multiple-choice questions or checkboxes corresponding to the defined categories.
  • Gather data: Distribute the survey or questionnaire to the target audience, conduct the observational study, and collect the data.
  • Record responses: Record the reactions or observations in a way that allows for categorisation into the defined groups.
  • Organise and analyse: Organise the collected data into the defined categories and analyse nominal data to identify patterns, trends, or insights.

Nominal Data Analysis

Nominal data is typically gathered through survey questions, which can be either open-ended or closed-ended. Closed-ended questions are ideal when there is a limited number of possible categories, allowing respondents to select from a predefined list. In contrast, open-ended questions are better suited for variables with numerous potential categories, giving respondents the freedom to provide their labels or responses. When analysis of nominal data is done, the typical approach involves several key steps, including:

  • Descriptive Statistics: Descriptive statistics help you understand the distribution of your nominal data. One effective method is creating a frequency distribution table or graphs for nominal data, which organises the data and shows the number of responses for each category. This table provides a clear picture of how the data is spread out, allowing you to visualise the distribution using graphs and charts.
  • Central Tendency: This helps identify the concentrated data points. While mean, median, and mode are standard measures, nominal data, because of its qualitative nature, provides space for calculating the mode. Look for the most frequently occurring value to find the mode in your frequency table—it’s the category with the highest number of responses.
  • Statistical Tests: Inferential statistics enable you to explore and test hypotheses about your data, uncovering more profound insights. When working with nominal data, non-parametric tests are typically used since they lack a natural order or ranking, making it impossible to apply traditional parametric tests.

Examples of Nominal Data

Some common examples of nominal data include:

  • Gender (male/female): This is a basic categorisation of individuals based on their biological sex, where each category is distinct and doesn't imply any sort of order.
  • Eye colour (blue, brown, green): Eye colour is a physical characteristic that can be categorised into different groups. Each category is a label, and there's no inherent ranking or hierarchy.
  • Hair colour (black, blonde, brown): Similar to eye colour, hair colour is a physical attribute that can be classified into various categories. These categories are mutually exclusive and don't imply any sort of order.
  • Nationality (American, British, Indian): Nationality refers to the country of origin or citizenship of an individual. Each nationality is a distinct category, and there's no inherent ranking or hierarchy.
  • Marital status (single, married, divorced): Marital status is a categorisation of an individual's relationship status. While there might be a social or emotional progression implied, the categories themselves are simply labels without any inherent order or ranking in a quantitative sense.
  • Blood type: Blood type (e.g., A, B, AB, O): It is a medical categorisation based on the presence or absence of specific antigens on red blood cells. Each blood type is a distinct category, and there's no implied ranking or hierarchy.

Nominal vs Ordinal Data

The significant differences between Nominal Data and Ordinal Data are as follows:

Nominal Data

Ordinal Data

Nominal data consists of categories without any inherent order

Ordinal data has categories that follow a specific or natural sequence.

Nominal data is purely qualitative, consisting of distinct categories

Ordinal data occupies a middle ground, blending categorical characteristics with a hint of quantitative ordering.

Nominal data lacks quantitative value, making it impossible to perform mathematical operations or comparisons between categories.

Ordinal data offers a sequence or ranking, allowing categories to be compared in terms of order or position, although actual numerical calculations are still not possible.

Examples of nominal data include characteristics like eye colour or gender, where categories are distinct but lack order.

Examples of ordinal data include customer feedback ratings or economic status, where categories follow a natural sequence or ranking.

FAQs

1. What is ordinal and nominal data?

Nominal data consists of categories without inherent order, like colours or names. Ordinal data, however, has categories with a natural order or ranking, such as satisfaction ratings or education levels, where the differences between categories are not always equal.

2. Is 0 and 1 nominal data?

No, 0 and 1 wouldn't typically be considered nominal data. Nominal data usually refers to categories without any quantitative value, like labels or names. The numbers 0 and 1 imply a binary distinction, which might be more characteristic of ordinal, interval, or even ratio data, depending on the context, or could be used as a coding for nominal categories

3. Why is nominal data used?

Nominal data categorises and labels information in a way that's easy to understand and analyse. It helps identify, classify, and distinguish between different groups or categories, such as gender, nationality, or product type, without implying any sort of order or hierarchy. This makes it useful for descriptive and qualitative analysis.

4. Nominal or ordinal data. Which is easy to understand?

Nominal data statistics are often easier to understand because they simply involve categorising things into distinct groups without implied order. For example, categorising cars by colour (red, blue, green) is straightforward. On the other hand, Ordinal data involves categories with a natural order or ranking, which can sometimes be open to interpretation. So, nominal data tends to be more cut-and-dry.

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About Author
Akshat Gupta

Founder of Apicle technology private limited

founder of Apicle technology pvt ltd. corporate trainer with expertise in DevOps, AWS, GCP, Azure, and Python. With over 12+ years of experience in the industry. He had the opportunity to work with a wide range of clients, from small startups to large corporations, and have a proven track record of delivering impactful and engaging training sessions.

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