Three decades ago, people rushed to libraries, looked for reports, or spoke with knowledgeable people to clarify or learn something. It all began to change in early 90s with the concept of search engine. We have witnessed a dramatic change with the introduction of engines like Google. How many of us use Google to search trending news or research topics? The Google search engine is prominent among people who use diversified gadgets. Google is well known for the rise of advanced algorithms, personalised search results, etc.
Artificial intelligence is becoming central to many industries and has also entered the search engine world. SearchGPT, an openAI search engine, helps retrieve information and makes searches more like conversations.
If you’re curious to know how the Google search engine competes against SearchGPT and to get deeper into this fascinating evolution, continue reading the blog!
Also Read: Google Bard vs ChatGPT - Which Tool is Best in 2024?
What is SearchGPT?
OpenAI, Inc., an American artificial intelligence research organisation, has introduced the SearchGPT. This organisation also introduced GPT AI, which stands for generative pre-trained transformers. GPT has revolutionised diversified industries and domains. OpenAI has devised an approach to merging the search engine with GPT features.
On July 25, 2024, it was announced for limited users as a prototype. Since GPT significantly impacted multiple domains, SearchGPT was also expected to compete with top search engines like Google and Bing.
In this search engine, users can type their queries using the conversational interface to get the results. This uses the interactive type used in GPT. In this search engine, the results are summarised from different websites and made as a relevant answer to the user.
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A Brief About Google Search Engine
Google Search is the most-visited website and the most popular search engine worldwide.
The Google Search engine is for searching text in form accessible documents from web servers. The results contain diverse formats like images, video links, and databases.
The Google search engine helps users search for information on the Web by entering keywords. Google's Search engine uses different algorithms and functions to evaluate and position the website based on their relevance to the user's search keyword. The result shown by Google is based on a priority rank system called "PageRank".
We know Google is a popular search engine, and webmasters may work to influence their respective website's Google rankings. To work on the ranking and to help websites increase their ranking on Google and other search engines, search engine optimisation emerged.
User Trend Analysis for Google and SearchGPT
The User Trend Reports provide valuable insights into user growth for both Google and SearchGPT. Presented below are relevant data points for each of these search engines.
ChatGPT from 2024 to 2025
According to the report from Datos, during the week of launch in 2024, ChatGPT's users were 6.95%. After a certain period during 2025, the user rate increased to 14.68%. It underwent an increase of 7.73% of users.
The recent report shows increased referral traffic to sites like Amazon, Wikipedia, and YouTube from the SearchGPT. Domains like Amazon, Wikipedia, YouTube, and GitHub receive maximum referrals from ChatGPT results. Amazon alone receives 9.13% of referrals.
The following table represents the user referral to different groups of domains.
These data indicate a rise in the number of users of SearchGPT. Certain new features that differ from traditional search engines make AI search engines more attractive.
Google Search Engine Related Reports
A report from MageComp states that more than 5.9 million Google searches are done per minute by people worldwide. Top-ranking results in the Google search engines are more relevant to user queries, and the results experience a 22.4% click-through rate.
Google search engine plays a significant role, contributing to 91.54% of the global search engine market. Multiple websites experience more than 66% of web traffic referrals from the Google search engine. The standard keyword or most Google searches are three to four words long.
Google search engine contributes a significant part of 79% among total users. This is more than half of the overall search engine market.
Recently, after the growth of technology and online dependency among people, search engine user rates have increased for both Google search engine and SearchGpT.
Google and SearchGPT services showed growth in the average number of sessions per user over the year of 2024:
Google search engine user rate rises from 11.47% to 14.12%. The ChatGPT users grew from 0.43% to 1.27%.
Function of Google Search Engine
The Google search engine came into use in 1998 and is currently performing as a top search engine. The approach of the Google search engine is constantly updated on specific algorithms to avoid any influence on the rankings of websites. When the user enters a particular keyword, Google crawls the indexed websites and ranks the pages based on the relevance to the keyword. The method for ranking the page differs after each algorithm. The Google search engine serves the following purposes and functions:
Order and Improve Access to Resources
There is a lot of information available on the Internet. The vital purpose of the Google Search engine is to organise the vast amount of online information and provide it in an easy-to-access way for users.
Help in Discovery
The search engine helps users discover information from various sources, whether simple facts or complex topics.
Crawling
Google's Search engine uses crawlers, spiders or bots to explore and discover new web pages and content.
Indexing
After completing the crawling process, the search engine analyses and sorts them according to content categories. These categories form an index that helps sort and search when users input queries.
Delivering Search Results
With the help of constantly updated algorithms, Google retrieves information from the index and presents it to users in a structured format, avoiding any manipulation.
Algorithm Analysis
To provide the relevant data, Google's algorithm checks various factors, such as keywords, metadata, page structure, and freshness.
Search Operators
Google Search operators are a combined form of words and symbols that improve online search results. Focusing on specific keywords and excluding others allows you to use Google more accurately and effectively.
All these functions work together to show the user the result for the keyword that the user enters.
Intent of SearchGPT
The evaluation of AI has influenced search engines. SearchGPT has a different approach from traditional search engines. Below are some key purposes related to these advancements:
Direct Answers Instead of Links
Unlike traditional search engines, which primarily offer lists of links, SearchGPT strives to give users direct answers. It summarises information from multiple sources and cites those sources.
Conversational Interface
In this search engine, users experience an engaging conversation with SearchGPT, asking follow-up questions with different queries to give a natural and interactive search experience.
Real-Time Data Access
SearchGPT can access and process real-time data, which helps users get updated information.
Multimodal Functionality
SearchGPT can provide more than text-based answers, like visual results in images and videos, enhancing the user experience.
Integration with ChatGPT
SearchGPT search engine works with OpenAI's ChatGPT; this can help leverage the large language model for a natural user experience.
Focus on Accuracy and Reliability
SearchGPT aims to provide users with accurate and reliable information by using rigorous data validation techniques and continuously learning from user interactions.
Also Read: OpenAI Deep Search and chat gpt: Things need to know | StarAgile
How Does SearchGPT Dominates Traditional Search Engines?
There are some points where the SearchGPT dominates the traditional search engines. These points are increasing the user base for the new search engine.
Precision and Significance
When a user approaches two different search engines with the same search intent, imagine the user’s intent as a veg noodle preparation method.
The user enters the keyword veg noodle preparation method in Google search engine, multiple information is shown as results. The results include blogs, websites, YouTube videos, hotel reviews, and noodle images. The Google search engine displays multiple results based on domain authority, relevance, and freshness. Users can check multiple links available to find the appropriate result page. At times, there may be a lack of precision regarding the search keyword.
SearchGPT
When the user enters the same search intent for the veg noodle preparation method in the SearchGPT, it generates the ingredients required for the dish and gives the preparation tips directly. The AI’s natural language helps provide precision and significant answers tailored to the user’s intent.
Promptness and Efficiency
Considering the same user intent of searching for “how to do investment in stock market”. Google shows quick results to users, but the results will have multiple results in different formats. The first link may be a blog based on an investment plan, questions may occur, or Google may suggest YouTube videos that match the search intent.
The result appears within a fraction of a second, showing effective promptness in providing the results. Even though the users get results quicker, they have to check every result to get the content that satisfies the user. This results in more time spent searching for the correct result that matches the expectation.
SearchGPT
If the user types the same question, “How do you invest in the stock market?” in SearchGPT, they get a direct answer. It gives step-by-step processes like understanding the basics, setting your financial goals, choosing an investment account, starting with small amounts, and so on, with direct answers to the questions.
This provides prompt and efficient answers to the user's intent.
User Experience
Imagine the user types "Adventurous place to visit” in Google’s search engine, results based on user-friendly, Google reviews, addresses, and result with positive snippets, and local search results. Users can get a lot of information, but they must check all the results to get the answer to their question. This process is time-consuming and creates confusion.
SearchGPT
When the user types the same question, "Adventurous place to visit,” in SearchGPT, based on personalising details like current location, some results with names of the places to visit occur. To get more information, a conversation type of search input will help filter the answers to get accurate answers. The personalisation and improvised conversation type of inquiry makes the SearchGPT provide a user-friendly approach.
Can SearchGPT Outperform Traditional Search Engines
The Google search engine has existed for a long time, evaluating and updating algorithms to improve the user experience. SearchGPT has come into existence and is in the process of evolving. There may be many changes and additions shortly, but the Google search engine also concentrates on updating to current trends.
There are a few limitations with the SearchGPT search engine, like
The data provided by the search engine is only based on the data trained to it. The questions asked by the users beyond the data set wouldn’t get the correct answers or results.
There is limited access for users; only users with a subscription can use the full potential of the search engine.
Lack of diversified results like videos, informatic images, and listings based on user reviews.
Proving that Google adds features like voice and image search to improve keyword flexibility. The Google AI overview is also being updated to enhance the personalised experience of users.
Search engine trends may change based on users' convenience. Still, only an engine that continuously upgrades and provides more accurate results can sustain users in the future.
Wrap-Up
The recent trend of SearchGPT is creating a fresh experience for users, offering direct results and a conversational approach that challenges Google's long-standing dominance. These features attract new users to the SearchGPT search engine. Meanwhile, Google is known for providing relevant and reliable results to user queries.
The search engine is becoming an indispensable part of daily life; constant innovations and upgrades to provide reliable results are mandatory to maintain the user base. The SearchGPT search engine may have benefits but has some challenges to concentrate on. It shouldn't end the traditional search engine. Google continues to evolve with features like voice search and image search. The future of search engines lies with a blend of AI-driven and conventional search methods.
